# Oneiro Digital

> UK digital growth agency. We build ecommerce websites, run the marketing behind them, and measure the results. GA4 analytics, CRO, PPC, SEO, Shopify and AI, all connected through first-party data.

Oneiro Digital is a UK-based digital agency for ecommerce and retail brands. We are data-first — every service connects back to measurement, attribution, and revenue. Our positioning: most agencies guess. We measure.

## Who we work with

Ecommerce and retail brands scaling online: fashion, food and drink, beauty, DTC and multi-brand retail groups, from premium and luxury labels to independent retailers. Clients include Belstaff, Frasers Group, Cockney Rebel Fashions, Paco Perfumerias and The Country Victualler.

## Services

- **GA4 Analytics**: GA4 implementation, server-side tagging (GTM Server/Stape), custom data layers, consent mode v2, attribution modelling, Looker Studio dashboards, CLV and cohort analysis
- **CRO**: Conversion rate optimisation for ecommerce brands. A/B testing, heatmap analysis, checkout optimisation, UX research. Tools: VWO, Optimizely, Convert
- **PPC**: Attribution-led paid media — Google Shopping, Performance Max, Meta (Facebook & Instagram), TikTok. ROAS-obsessed, first-party data driven
- **Shopify Migrations**: Zero-risk platform migrations to Shopify Plus from Magento, WooCommerce, BigCommerce. Full SEO preservation, 301 redirect mapping, data migration
- **AI Engineering**: Bespoke AI agents, RAG knowledge platforms, workflow automation, and internal tools — built and operated by senior engineers
- **Web Design & Development**: Editorial, engineering-led builds. Marketing sites on Next.js, ecommerce on Shopify Plus, with measurement and conversion built in

A full expanded content index for AI systems is available at https://oneiro.digital/llms-full.txt

## Key differentiators

- Data-first: every engagement starts with measurement and attribution
- Brand-safe CRO — we do not use discount or urgency tactics on premium brands
- Server-side tracking expertise for cookieless attribution
- Integrated: analytics, CRO, and media are connected, not siloed

## Case Studies

- **Belstaff**: 30% conversion uplift on next-day delivery. CRO and personalisation for a global luxury fashion brand
- **Frasers Group**: GA4 and analytics transformation across 50+ brand websites. Consolidated 3 dataLayer structures into 1 unified spec

## Free Resources

Free audit templates and checklists available at https://oneiro.digital/resources — no email required.

- GA4 Ecommerce Audit Template: 8 sections, 70+ checkpoints covering Google Analytics 4 account setup, ecommerce event tracking, attribution, BigQuery export, audiences, and GA4 360 considerations. PDF download at https://oneiro.digital/resources/ga4-audit-template

## Content & Insights

Oneiro Digital publishes long-form guides and data benchmarks at https://oneiro.digital/insights

Topics include: GA4 for ecommerce, luxury ecommerce benchmarks, generative engine optimisation (GEO), Shopify Plus migrations, attribution modelling, CRO for high-AOV brands, data visualisation for ecommerce

Selected articles (newest first):

- ChatGPT Ads in 2026: An Introduction for Ecommerce Brands — https://oneiro.digital/insights/chatgpt-ads-2026 (2026-07-22)
- Google Marketing Live 2026: What It Means for Ecommerce Brands — https://oneiro.digital/insights/google-marketing-live-2026-ecommerce (2026-06-04)
- What Is Agentic AI in Ecommerce — https://oneiro.digital/insights/what-is-agentic-ai-ecommerce (2026-03-31)
- Google UCP: What Ecommerce and Luxury Retail Brands Need to Know — https://oneiro.digital/insights/google-ucp-what-ecommerce-brands-need-to-know (2026-03-26)
- GA4 Is Now a Budget Planning Tool in 2026 — https://oneiro.digital/insights/ga4-cross-channel-budget-planning-2026 (2026-03-24)
- Master Data Analytics Best Practices for Fashion Retail — https://oneiro.digital/insights/master-data-analytics-best-practices-fashion-retail (2026-03-24)
- How to Increase Ecommerce Sales: Data-Driven Strategies for Fashion Retail — https://oneiro.digital/insights/how-to-increase-ecommerce-sales-data-driven-strategies (2026-03-22)
- Data Visualisation for Ecommerce — https://oneiro.digital/insights/data-visualisation-ecommerce-insights (2026-03-21)
- Luxury Ecommerce Data Benchmarks 2026 — https://oneiro.digital/insights/luxury-ecommerce-data-benchmarks (2026-03-20)
- How Ecommerce Trading Managers Can Leverage GA4 + BigQuery — https://oneiro.digital/insights/ga4-bigquery-for-ecommerce-trading-managers (2025-02-03, updated 2026-06-04)
- Generative Engine Optimisation vs SEO — https://oneiro.digital/insights/generative-engine-optimisation-vs-seo (2025-01-15, updated 2026-06-04)

## Partner Programme

Oneiro Digital runs a referral partner programme for freelancers, consultants, and complementary agencies who work with ecommerce and retail brands. Partners earn 10% of the initial project fee and 5% of the monthly retainer for 12 months per referral. No cap on referrals. Commission confirmed in writing. Details at https://oneiro.digital/referral

## Contact & Location

- Website: https://oneiro.digital
- Email: hello@oneiro.digital
- Address: Office 16 Middletons Yard, Potter Street, Worksop, United Kingdom, S80 2FT
- Company: Oneiro Digital Global Ltd (Company No. 16248793)

## Site structure

- / — Homepage
- /about — About the agency and team
- /work — Client case studies (Belstaff, Frasers Group)
- /services — Services overview
- /services/analytics — GA4 analytics service
- /services/cro — CRO service
- /services/ppc — PPC service
- /services/shopify-migrations — Shopify migration service
- /insights — Blog and content hub
- /insights/data-visualisation-ecommerce-insights — Data visualisation for ecommerce: types, methods, and ROI
- /insights/luxury-ecommerce-data-benchmarks — Luxury ecommerce data benchmarks 2026
- /insights/ga4-bigquery-for-ecommerce-trading-managers — GA4 and BigQuery for ecommerce trading managers
- /insights/generative-engine-optimisation-vs-seo — GEO vs SEO for luxury and retail ecommerce brands
- /insights/how-to-increase-ecommerce-sales-data-driven-strategies — Data-driven strategies to increase ecommerce sales: copy, sizing, segmentation, pricing
- /resources — Free ecommerce analytics resources and audit templates
- /resources/ga4-audit-template — The ultimate GA4 ecommerce audit template (free PDF download)
- /referral — Referral partner programme (10% initial commission, 5% monthly for 12 months)
- /contact — Contact form and details