I’ve always believed that if you’re good with people, love what you do, then you've got it right. It's so simple!
I live for those moments when complex problems meet elegant solutions. It's truly brilliant sitting across from clients (in person), truly absorbing their challenges, and then crafting pathways that just click. It's not always about quick fixes - it's about finding that perfect alignment where their vision and our expertise creates something brilliantly effective.
Driving digital expansion across 30+ international markets at Frasers Group while being part of the enterprise Customer Data Platform implementation that bridged online and in-store experiences. Transforming the checkout flow to significantly lift conversion rates across the Group, and representing Belstaff on a Drapers webinar panel discussing AB testing and Experimentation in luxury retail, and how we launched our experimentation program. Each project was always a challenge, but the end results were always magical!
Outside my office, I'm the happiest outdoors with my family going on adventures, any Dan Brown novel, training and cheffing up new dishes - anything by Notorious Foodie!