Oneiro DigitalAnalytics · CRO · PPC · Shopify

The Data-First Growth Agency.

Analytics. CRO. Shopify Plus. For ecommerce brands that measure what they spend.

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Brands we've worked with

FlannelsSports DirectBelstaff18 MontroseCruise

Inside the work

Stills from the projects.
Real brands. Real revenue. Real measurement.

Multi-brand UK retail portfolio
Analytics2024

UK retail portfolio

Group-wide GA4 across a multi-billion-pound retail estate.

Belstaff heritage brand
CRO2023

Belstaff

Structured CRO on a century-old luxury label.

Belstaff product detail
CRO2023

Belstaff

Editorial PDP redesigns, informed by behavioural data.

Multi-brand retail estate
Analytics2024

UK retail portfolio

Three conflicting dataLayers, consolidated into one.

Belstaff editorial
Analytics2023

Belstaff

Server-side GA4, BigQuery, Looker Studio. From the ground up.

Retail group flagship
CDP2024

UK retail portfolio

Twilio Segment across Sports Direct, FLANNELS and the wider estate.

Founder

Matthew Hobson

Formerly Sports Direct · Flannels
Belstaff · AXA

“

If you can't measure it, you can't improve it. We built Oneiro around that single principle.

Insights

Guides built for practitioners.

All insights →
Insights8 min read

llms.txt: What It Is and Why Fashion Ecommerce Brands Need It

llms.txt is an emerging standard that lets you control how AI assistants understand your brand. Here is what it is, why it matters for fashion ecommerce, and a worked example for a luxury retailer.

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Analytics12 min read

How E-Commerce Trading Managers Can Leverage GA4 & BigQuery

E-Commerce Trading Managers often miss out on powerful GA4 and BigQuery insights. This article provides practical SQL queries and tips to help trading teams bypass analytics bottlenecks, make data-driven merchandising decisions, and unlock hidden product performance patterns

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Insights4 min read

Generative Engine Optimisation (GEO) vs Search Engine Optimisation (SEO)

Discover how AI is changing search and why optimising for both search engines and AI platforms is essential for digital success in 2026. Learn practical GEO strategies to get your content cited by ChatGPT, Claude, and Gemini while maintaining strong traditional search rankings.

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