llms.txt is an emerging standard that lets you control how AI assistants understand your brand. Here is what it is, why it matters for fashion ecommerce, and a worked example for a luxury retailer.

Read guide →

Analytics12 min read

How E-Commerce Trading Managers Can Leverage GA4 & BigQuery

E-Commerce Trading Managers often miss out on powerful GA4 and BigQuery insights. This article provides practical SQL queries and tips to help trading teams bypass analytics bottlenecks, make data-driven merchandising decisions, and unlock hidden product performance patterns

Read guide →

Insights4 min read

Generative Engine Optimisation (GEO) vs Search Engine Optimisation (SEO)

Discover how AI is changing search and why optimising for both search engines and AI platforms is essential for digital success in 2026. Learn practical GEO strategies to get your content cited by ChatGPT, Claude, and Gemini while maintaining strong traditional search rankings.

Read guide →

Start a project.

Worksop, Nottinghamshire
hello@oneiro.digital

Tell us about your brand. We'll tell you exactly where the growth is.

Get in touch See case studies