Oneiro DigitalAnalytics · CRO · PPC · Shopify

We turn retail data into revenue.

Most agencies guess. We measure. Full-funnel attribution, first-party data infrastructure, and performance media for luxury and retail ecommerce.

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Brands we've worked with

FlannelsSports DirectBelstaff18 MontroseCruise

What we do

Four disciplines.

01

Analytics

Full-funnel attribution for high-AOV retail. Know exactly where every pound of revenue comes from.

GA4Data LayersServer-SideCLV
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02

CRO

Convert more without cheapening the brand. Luxury-specific optimisation for high-AOV, long consideration cycles.

A/B TestingHeatmapsCheckoutUX
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03

PPC

Performance media built on first-party data. Every pound of spend traced to measurable revenue.

Google ShoppingMetaTikTokROAS
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04

Shopify Migrations

Zero-risk migration to Shopify Plus. Revenue, SEO, and customer data protected from day one.

Shopify PlusData MigrationSEOHeadless
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Selected work

All case studies →

Frasers Group

Analytics2024

Unified analytics across a £4bn retail portfolio.

A single, consistent view of customers and journeys across 10+ brands, built on GA4 and Twilio Segment. Revenue attributed. Decisions accelerated.

Outcome

10+ brands unified

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Belstaff

CRO & Analytics2023

Measurement foundations and a structured A/B testing programme for a luxury heritage brand.

Rebuilt analytics from the ground up, then ran a structured CRO programme that delivered sustained conversion improvements without compromising the premium brand experience.

Outcome

+30% conversion rate

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Founder

Matthew Hobson

Formerly Frasers Group
Belstaff · AXA

“

If you can't measure it, you can't improve it. We built Oneiro around that single principle.

Client results

“

The Google Analytics 4 transformation has given us a consistent, unified view of our customers and their journeys across our brand portfolio. By standardising analytics with Twilio Segment, we now have the clarity, confidence, and tools to make informed decisions at every level, from marketing campaigns to product strategy. Our teams are empowered to act on insights, driving marked impacts to our ROI.

Kerry Nolan

Group Head of Digital Trading & CRO · Frasers Group

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“

Matt's approach has delivered a fresh, compelling ecommerce experience that successfully balances Belstaff's heritage with digital innovation. The foundations have been laid to give our teams confidence to make the right decisions to ensure measurable growth, whilst strengthening our customers' trust in the brand.

Stacey Smith

Head of E-Commerce · Belstaff

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Insights

Guides built for practitioners.

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Insights8 min read

llms.txt: What It Is and Why Fashion Ecommerce Brands Need It

llms.txt is an emerging standard that lets you control how AI assistants understand your brand. Here is what it is, why it matters for fashion ecommerce, and a worked example for a luxury retailer.

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Analytics12 min read

How E-Commerce Trading Managers Can Leverage GA4 & BigQuery

E-Commerce Trading Managers often miss out on powerful GA4 and BigQuery insights. This article provides practical SQL queries and tips to help trading teams bypass analytics bottlenecks, make data-driven merchandising decisions, and unlock hidden product performance patterns

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Insights4 min read

Generative Engine Optimisation (GEO) vs Search Engine Optimisation (SEO)

Discover how AI is changing search and why optimising for both search engines and AI platforms is essential for digital success in 2026. Learn practical GEO strategies to get your content cited by ChatGPT, Claude, and Gemini while maintaining strong traditional search rankings.

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Start a project.

London, UK
hello@oneiro.digital

Tell us about your brand. We'll tell you exactly where the growth is.