35 min
From our office
330k
Nottingham population
2
Universities
£800m+
City retail spend
Sound familiar?
If any of these sound like your week, we should probably talk.
Nottingham ecommerce brands keep telling us the same problems. Sound familiar?
Most brands we audit have at least three of these problems. Some have all six. None of them are obvious from the standard reports. All of them undermine the value of the data underneath.
“Our GA4 numbers do not match Shopify.”
Different sources telling different stories: paid platforms over-claiming, GA4 under-reporting, finance with a third number that nobody can reconcile. The board calls don't get easier when nobody trusts the data.
“Our agency reports stellar ROAS, but the bank disagrees.”
Platform-reported ROAS is a fiction without first-party data underneath it. Most agencies happily report the platform numbers because the platform numbers always look better than reality.
“We've been pitched 'data-led' for years. We've never seen the data.”
Slide decks full of dashboards that nobody actually looks at after the kickoff. Real data work is messy, technical, and unglamorous. It also moves the numbers, which is the only thing that actually matters.
“We're scared to migrate platform after the last disaster.”
Promised zero impact, delivered six months of broken tracking, lost organic traffic, and a 20% drop in conversion rate. The next migration has to be different, and you need someone who has actually done it more than once.
“Paid spend keeps going up. Revenue is not keeping pace.”
The classic agency growth model: more channels, more campaigns, more reporting. Without measurement underneath, you cannot tell whether you are scaling or burning. Most brands are doing more burning than they realise.
“Nobody can give us a straight answer on attribution.”
Last-click, first-click, data-driven, MTA, MMM. The right answer for an ecommerce brand is usually a blend of two or three, calibrated to your channel mix. The wrong answer is to pretend it is solved by switching the model in GA4.
Why Nottingham
Specialist work, regional realism.
Nottingham is our county. We are based in Worksop, thirty-five minutes north up the A60, and we know this city like agencies based three hundred miles away simply cannot. Nottingham has form. Boots was founded here, and its UK headquarters still sits in Beeston. Paul Smith was founded here. Speedo, Raleigh, and a string of other major brands trace their roots back to the city. The fashion, retail, and pharmaceutical heritage has translated into a thriving modern ecommerce ecosystem, supported by two strong universities, the tech corridor around Nottingham Science Park, and a young creative population that punches above its weight. We work with Nottingham-based ecommerce, fashion, beauty, and lifestyle brands who want specialist depth in measurement, paid media, CRO, and platform engineering, not the full-service generalist coverage most regional agencies provide. Our retainer clients include luxury and retail names who operate nationally, but we have a particular soft spot for ambitious Nottingham brands who are ready to compete properly online.
Thirty-five minutes from Worksop to Nottingham via the A60 or A614.
The Nottingham market
Nottingham sits at the centre of the East Midlands trading area, with a retail catchment that runs out through Derby, Leicester, Mansfield, and Newark. The city centre has changed significantly over the last decade, with the Broadmarsh redevelopment, the rebalancing toward Victoria Centre, and the maturity of online channels reshaping how local brands grow. Most Nottingham agencies are full-service generalists. They cover a bit of web design, a bit of SEO, a bit of social media, and call themselves digital. The brands we work with in Nottingham tend to come to us when they outgrow that model and need specialist depth their existing agency cannot deliver. If you are spending real money on paid media, planning a Shopify Plus migration, or trying to work out why your tracking does not add up, you are exactly the kind of brand we work with best.
Services in Nottingham
Four disciplines.
One obsession: data.
Click any service to see exactly what we deliver, the typical outcomes, and who it fits best. No agency vagueness, no "it depends". Real, scoped, deliverable work.
GA4 implementation, server-side tagging, attribution modelling, and custom dashboards. Built for ecommerce brands who need a single source of truth for revenue.
What we deliver
- GA4 property audit, configuration and event taxonomy
- Server-side tagging via Google Tag Manager
- Custom event, conversion and ecommerce tracking
- Cross-domain and cross-device tracking
- Consent Mode v2 implementation
- BigQuery export pipeline and data warehousing
- Looker Studio dashboards for marketing, finance, and product teams
- Attribution model selection and reporting
Typical outcomes
- Single source of truth for revenue and customer behaviour
- Cross-device and cross-domain customer journey visibility
- Reduced reliance on platform-reported numbers from Meta and Google Ads
- Faster, evidence-led decisions across marketing and product
- Cleaner attribution that survives iOS privacy changes and ad blockers
Ideal for
Brands with broken or inherited tracking, ecommerce sites preparing for serious paid spend, retailers needing a single revenue source of truth.
Proof of work
Real work, real numbers, real clients.
We do not hide behind anonymous case studies and aggregate metrics. Here is what we have actually delivered for two of the most demanding ecommerce clients in the UK.
UK retail portfolio
Unified analytics across a multi-billion-pound retail portfolio.
A single, consistent view of customers and their journeys across 10+ brands, built on GA4 and Twilio Segment. Standardised event taxonomy, server-side tagging, and a BigQuery data warehouse delivering revenue, attribution, and customer behaviour reporting that finally agrees with the platform of record.
Read full case study →10+
Brands unified
GA4
Standardised platform
Segment
CDP unified across portfolio
Belstaff
Measurement foundations and a structured A/B testing programme.
Rebuilt analytics from the ground up, then ran a structured CRO programme that delivered sustained conversion improvements without compromising the premium brand experience. Hypothesis-led testing across product detail pages, cart, and checkout, anchored to clean attribution and revenue reporting.
Read full case study →+30%
Conversion rate uplift
0
Brand compromises
12
Months sustained gains
What clients say
In their words, not ours.
The Google Analytics 4 transformation has given us a consistent, unified view of our customers and their journeys across our brand portfolio. By standardising analytics with Twilio Segment, we now have the clarity, confidence, and tools to make informed decisions at every level, from marketing campaigns to product strategy. Our teams are empowered to act on insights, driving marked impacts to our ROI.
Kerry Nolan
Group Head of Digital Trading & CRO · UK retail group
Matt's approach has delivered a fresh, compelling ecommerce experience that successfully balances Belstaff's heritage with digital innovation. The foundations have been laid to give our teams confidence to make the right decisions to ensure measurable growth, whilst strengthening our customers' trust in the brand.
Stacey Smith
Head of E-Commerce · Belstaff
I have been working with Oneiro Digital to manage our Google Analytics, Tag Manager, cookie consent setup, Google Ads and Google Merchant Centre and the difference has been night and day. They are incredibly thorough, and clearly know these platforms inside out and always take the time to explain what they are doing and why. Nothing gets missed, everything is implemented properly and any issues are resolved quickly and without fuss.
Alex Elliman
Company Director · Fragrance Click
Sectors
Who we work with in Nottingham.
Fashion and lifestyle
Nottingham has a long fashion and lace heritage that survives in the modern brands operating from the city. Paul Smith is the most famous, but there are dozens of others scaling online.
Health, beauty and pharmaceutical
With Boots' UK HQ in Beeston and a strong pharmaceutical cluster around the universities, Nottingham has serious depth in health and beauty ecommerce.
Education and student-focused brands
Two large universities mean a significant student population and a strong pipeline of student-focused ecommerce brands.
Manufacturing and engineering
Engineering, automotive and manufacturing businesses across Nottinghamshire whose B2B ecommerce and lead generation is now critical to growth.
How we work
From first call to live impact, in five steps.
No mysterious "discovery" phase that drags on for months. No 50-page strategy documents nobody reads. Concrete steps, fixed timelines, and senior people doing the work.
Start at step one- 01Free, < 1 business day
First contact
You send us a few sentences via the contact form about your business and what is broken. We review your GA4, GTM, and ad accounts before responding. Senior consultant reads every enquiry, no SDR sequence.
- 0210 working days
Audit and proposal
We get read-access to your GA4, GTM, ad accounts, and Shopify. Within ten working days you have a written audit of what is working, what is broken, and what we would do about it. Fixed-price proposal with concrete deliverables.
- 03Week 1
Kickoff and roadmap
A two-hour kickoff workshop with your team, in person if you want, remote if it suits better. We agree priorities, success metrics, and a 90-day roadmap. Everything is on the table, nothing is locked in.
- 04Weeks 2 to 12
Implementation
We build, test, and ship. Weekly stand-ups with your team, fortnightly demos of progress, and a Slack channel that we actually answer. Senior people doing the work, no junior handover.
- 05Ongoing
Reporting and iteration
Monthly trading reviews against the metrics that matter, not vanity dashboards. Quarterly strategic reviews with leadership. Clear, honest reporting on what worked, what did not, and what is next.
Why us
Why brands in Nottingham choose us.
Specialist work, plain-spoken delivery, senior people throughout. No junior handover, no scope creep, no agency theatre.
- 01
In your county
We are a Nottinghamshire agency working with Nottinghamshire businesses. Same time zone, same regional reality, same accent in some cases.
- 02
Half an hour door to door
A35 minutes from our office to Nottingham city centre. Easy to be on-site whenever it adds value.
- 03
Specialist depth
We do not do everything. We do four disciplines properly. That is the difference between us and the generalist agencies.
- 04
Senior people, not handover
The person you brief is the person who delivers the work. No junior account management layer.
What you get
What you actually get from a single message.
Most agency enquiries land in an SDR sequence and three follow-up emails before anyone senior even reads them. Ours do not. By the time we reply, you will know what is broken in your current setup, what to fix first, what it would cost, and whether we are the right people to do it. No follow-up sequences, no SDR baggage, no "let me circle back with the team".
A real read on what is broken
We will look at your GA4, your ad accounts, and your storefront before replying. You will get specific issues, not generic platitudes about "data maturity".
Two or three concrete priorities
Ranked by impact and effort. You finish reading the reply knowing exactly what to fix first, in what order, regardless of whether you hire us.
Honest pricing
Real fixed-price quotes. If we are too expensive for your stage of business, we will tell you in the first reply and recommend someone better suited.
A clear answer on whether we are right for you
If your problem is not in our wheelhouse, or if we are already working with a competitor, we will say so. We do not chase work we cannot deliver brilliantly.
No follow-up sales sequence
No retargeting, no automated nurture, no four-touch SDR sequence. One human reply. If you want to keep talking, you have our address.
Free, 1 business day, zero obligation
Bring your numbers. We will tell you what they actually mean.
Areas we cover
Working with brands across Nottinghamshire and beyond.
FAQs
Common questions from Nottinghamshire businesses.
Do you actually work in person, or is everything remote?
How does pricing compare to a London agency?
Are you only interested in luxury and retail brands?
How quickly can we start?
Will I work with the people who reply to me?
Based in Nottingham?
Send us a message and we will tell you exactly where the growth is hiding, regardless of whether we end up working together. No deck, no script, no follow-up sequence.