Service

GA4 Analytics Agency: Full-Funnel Attribution for Ecommerce

GA4, server-side tracking, and attribution modelling built for high-AOV retail.

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Overview

Most ecommerce brands are flying blind. GA4 is misconfigured, attribution is broken, and decisions are made on flawed data. We fix that and build a measurement foundation that scales with your brand.

What's included

  • GA4 & enhanced ecommerce implementation
  • Server-side tagging (GTM server, Stape)
  • Consent mode v2 compliance
  • Custom data layers for Shopify & headless
  • Looker Studio dashboards
  • CLV, cohort, and retention analysis
  • Attribution modelling & channel reporting

See it in action

How your purchase data flows.

Click “Complete Purchase” to watch a real ecommerce event push through the dataLayer, fire in GTM, and land in GA4.

dataLayer — checkout.js

Checkout

Belstaff

Trialmaster Jacket

£320.00

GTM Container
GA4 Property

dataLayer push

{ }Awaiting event…

GA4 Realtime stream

No events received

Technology Partners

Built on best-in-class infrastructure.

We don't build on guesswork. Our analytics stack is certified and validated by the platforms we work with every day — so you know your data is in safe hands.

Stape partner

Server-side tagging infrastructure powering our GTM deployments

Google Partner

Certified Google Partner

Our process

How we work.

01

Audit

We audit your existing tracking setup, identify data gaps, and document every broken event, misattributed conversion, and missing dimension.

02

Architecture

We design a tracking architecture tailored to your tech stack: GA4, server-side container, consent mode, and data layer spec.

03

Implementation

Full implementation across your store. Every ecommerce event, custom dimension, and conversion is tracked and validated.

04

Reporting

Dashboards that your team will actually use. Built in Looker Studio around the KPIs that matter to your business.

05

Ongoing

Monthly audits, QA, and analysis. We stay close to your data so you never go back to flying blind.

FAQs

Common questions.

Our tracking is already set up. Do we still need this?

In our experience, over 80% of GA4 setups we audit have significant gaps: broken enhanced ecommerce events, missing attribution, or consent mode issues causing data loss. An audit takes a day and is always worth it.

Do you work with platforms other than Shopify?

Yes. We work with Shopify, Shopify Plus, headless (Next.js, Hydrogen), and custom platforms. Our data layer spec is platform-agnostic.

How long does a full implementation take?

Typically 2–4 weeks from audit to sign-off, depending on complexity. Server-side setups add a week.

Ready to get started?

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