10+
Brands unified on GA4 (UK retail group)
+30%
Conversion rate uplift (Belstaff)
£4bn+
Retail GMV measured by our team
5/5
Average client review rating
How we think
Plan. Integrity. Reporting.
Three principles run through every analytics engagement we take on. They are the difference between a tag install and a proper analytics function.
Plan
Plan for measurable revenue.
We start every analytics engagement with a measurement plan, not a tag install. Which events matter, which parameters they need, what they trigger downstream, and how each one ties to revenue. Without that plan, you are configuring tools, not building analytics.
Integrity
Build data you can actually trust.
Server-side tagging, Consent Mode v2, internal traffic filters, validation across DebugView and the platform of record. Real data quality, the kind that makes finance and marketing finally agree on the numbers, not the kind agencies put in slides.
Reporting
Reporting that drives action.
Looker Studio dashboards your team will actually open. Trading reviews against the metrics that matter. BigQuery for the analysis GA4 cannot do. Reporting that connects marketing spend to revenue, not vanity metrics that nobody can defend.
What we offer
Four ways we work with you.
Project, fixed price
GA4 audit
A full audit of your GA4 setup. Delivered in ten working days.
We audit every aspect of your GA4 property: event taxonomy, ecommerce tracking, conversions, attribution, audiences, BigQuery export, and Consent Mode. You receive a written report with every issue, ranked by impact, plus a remediation plan with effort estimates.
For brands who suspect their GA4 numbers are not telling the full story.
What you get
- Full GA4 property and data stream audit
- Event and parameter taxonomy review
- Ecommerce event validation against the platform of record
- Conversion / key event configuration review
- Consent Mode v2 implementation check
- Internal traffic, bot, and quality filter review
- Written report with prioritised remediation plan
Project, fixed price
GA4 implementation
A full GA4 build, from data layer to dashboards.
A complete GA4 implementation tailored to your platform and tech stack. We design the data layer, build the GTM container, fire every recommended ecommerce event, configure conversions and audiences, link Google Ads and Search Console, set up BigQuery, and validate the entire setup against revenue from the platform of record.
For brands rebuilding GA4 from scratch, or fixing a broken inheritance.
What you get
- Measurement plan and event taxonomy
- Data layer specification and engineering brief
- GTM web container build and deployment
- Full ecommerce event suite with items array
- Custom event and conversion tracking
- Google Ads, Search Console, BigQuery linking
- QA against Shopify, Magento, or platform of record
- Documentation handover for your team
Project, fixed price
Server-side tagging
Move marketing tags to a server you control.
We deploy a server-side GTM container on a first-party subdomain (your domain, your control), route GA4, Meta CAPI, TikTok Events API, and Google Ads through it, and rebuild your marketing data flow with stronger first-party signal, lower data loss, and better page performance. Stape or self-hosted, your call.
For ecommerce brands spending £5k+/month on paid media who suspect their data quality is hurting performance.
What you get
- Server-side GTM container build
- First-party subdomain (sst.yourdomain.com) setup
- GA4 server-side routing
- Meta Conversions API (CAPI) integration
- TikTok Events API integration
- Google Ads enhanced conversions
- Identity, consent, and PII handling
- Data quality validation and dashboards
Project + retainer
BigQuery & Looker Studio
A real data warehouse and dashboards your team will use.
Free GA4 BigQuery export turned on, a structured data warehouse built around your business logic, and Looker Studio dashboards designed for marketing, finance, and product teams. We build the queries, the data models, and the dashboards. We also train your team to update them.
For brands who have outgrown GA4 standard reports and need real warehouse-level analysis.
What you get
- GA4 to BigQuery export setup
- Shopify, Stripe, Klaviyo, ad platform integrations
- Data warehouse modelling (raw, staging, mart layers)
- Custom SQL views for marketing, finance, product
- Looker Studio dashboard suite
- Trading review templates
- Documentation and team training
See it in action
How your purchase data should flow.
Click “Complete Purchase” to watch a real ecommerce event push through the dataLayer, fire in GTM, route through server-side, and land in GA4 with the right items array, currency, and transaction ID.
Pricing
Transparent retainers, fixed-price project work.
Three retainer tiers, plus fixed-price project work scoped to your business. All prices exclusive of VAT. Three-month minimum on retainers, then monthly rolling. Cancel any month with thirty days' notice. Project work is quoted within one business day.
Foundation
For brands with a working GA4 setup who need ongoing care.
~6 hours senior time
- Monthly GA4 health check and QA
- GTM monitoring and minor tag updates
- Event taxonomy and conversion review
- Slack support, response within one business day
- Monthly trading dashboard review
- 90-day roadmap reviewed quarterly
Growth
For ecommerce brands running serious paid media spend.
~14 hours senior time
- Everything in Foundation
- Server-side tagging maintenance and optimisation
- Looker Studio dashboard build and ongoing iteration
- BigQuery export, queries, and analysis
- Fortnightly trading reviews with commercial team
- Quarterly attribution model review
- Priority Slack support, same business day
Enterprise
For multi-brand groups, enterprise retail, and high-volume ecommerce.
Dedicated team
- Everything in Growth
- Dedicated lead, named delivery team
- Multi-brand or roll-up GA4 architecture
- Custom data pipelines, ETL, and warehouse modelling
- Weekly trading reviews with leadership
- Quarterly on-site strategic review
- Annual attribution and measurement strategy review
Project work
Fixed-price scopes for one-off engagements.
Why us
Specialist work, plain-spoken delivery.
We are a small team of senior consultants. We do four disciplines, properly. We are direct, technical, and we genuinely care whether your numbers move.
Senior people, no junior handover
The senior consultant who responds to your enquiry is the senior consultant who builds your data layer. There is no account team filtering messages, no junior delivery, no agency theatre.
Honest reporting against actual revenue
We report against the platform of record (Shopify, Magento, your ERP) every month. If our numbers do not reconcile with your finance team, we explain why. No hiding behind platform-reported metrics.
Specialists, not generalists
We do four things and we do them very well. We will not pitch you brand strategy or PR. If we think your problem sits outside our wheelhouse, we will say so in our first reply.
No long lock-in contracts
Three-month minimum on retainers, then monthly rolling. If we are not delivering value, you do not stay. We have never had to enforce a notice period.
Free template
Audit your own GA4 setup. Free PDF.
A 23-point GA4 audit checklist covering data retention, tracking, conversions, attribution, Consent Mode v2, and BigQuery export. The same checklist we use on the first day of every paid audit.
Technology Partners
Built on best-in-class infrastructure.
We don't build on guesswork. Our analytics stack is certified and validated by the platforms we work with every day, so you know your data is in safe hands.
Server-side tagging infrastructure partner
Certified Google Ads & Shopping partner
FAQs
Common questions about GA4 work.
Is the GA4 audit really fixed price?
How do your prices compare to other agencies?
Why are your retainers more affordable than London?
How do I get started?
Can you take over a GA4 setup someone else built?
Do you work with Shopify, Magento, headless?
Do I need to be on the Growth tier to do server-side tagging?
What size of brand do you typically work with?
Bring your numbers.
We will tell you what they actually mean.
Send us a message via the contact form. We will look at your GA4 property and ad accounts and respond within one business day with what is broken, what to fix first, and what it would cost.