Insights

No fluff.
Practitioner guides.

Analytics, CRO, PPC, and Shopify, written for ecommerce teams who want to do the work properly.

08guides published
GA4 AnalyticsServer-Side TrackingCROGoogle ShoppingShopify PlusLuxury BenchmarksBigQueryGEO
Analytics12 min read

How E-Commerce Trading Managers Can Leverage GA4 & BigQuery

E-Commerce Trading Managers often miss out on powerful GA4 and BigQuery insights. This article provides practical SQL queries and tips to help trading teams bypass analytics bottlenecks, make data-driven merchandising decisions, and unlock hidden product performance patterns

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Analytics10 min

GA4 Is Now a Budget Planning Tool in 2026. Here Is What Ecommerce Brands Need to Do First.

Google just launched Cross-Channel Budgeting in GA4 beta. Projection Plans and a Scenario Planner turn GA4 into a forward-looking budget intelligence tool. Here is the data prerequisite most brands will hit.

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Analytics10 min

Data Visualisation for Ecommerce: How to Turn Raw Analytics into Revenue Decisions

73% of ecommerce teams lack actionable dashboards. Here is how data visualisation transforms raw analytics into strategic decisions that drive measurable revenue.

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Luxury Ecommerce14 min

Luxury Ecommerce Benchmarks 2026: AOV, CVR & ROAS by Sector

Conversion rates, average order values, cart abandonment, and attribution benchmarks for luxury and premium ecommerce, with context on what the numbers actually mean for your brand.

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Insights8 min read

llms.txt: What It Is and Why Fashion Ecommerce Brands Need It

llms.txt is an emerging standard that lets you control how AI assistants understand your brand. Here is what it is, why it matters for fashion ecommerce, and a worked example for a luxury retailer.

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Insights4 min read

Generative Engine Optimisation (GEO) vs Search Engine Optimisation (SEO)

Discover how AI is changing search and why optimising for both search engines and AI platforms is essential for digital success in 2026. Learn practical GEO strategies to get your content cited by ChatGPT, Claude, and Gemini while maintaining strong traditional search rankings.

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Analytics12 min read

Master Data Analytics Best Practices for Fashion Retail

Selecting the right data analytics practices can transform your fashion retail or DTC brand's performance. Here are the approaches that actually move the needle: omnichannel integration, AI inventory optimisation, and how to sequence implementation properly.

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CRO12 min read

How to Increase Ecommerce Sales: Data-Driven Strategies for Fashion Retail

Cart abandonment hovers around 70% in fashion ecommerce. Here are the data-driven strategies that move that number: copy optimisation, sizing tools, ML segmentation, and dynamic pricing done properly.

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